© 2024 bb&b communication et marketing industriel
Les nouvelles marques «solutions cultures» (crop solution brands) incarnent l’approche marketing de Yara, résolument centrée sur l’agriculteur. Elles regroupent les outils, services et produits qui aident les agriculteurs à mieux travailler. Elles fédèrent la coopération autour de cultures spécifiques, à travers toute la chaine de valeur. Elles offrent une identité reconnaissable pour des communautés du monde agricole. Elles sont le symbole de l’engagement de Yara envers ces communautés.
bb&b a conçu ce nouvel élément de l’architecture de marque de Yara.
© 2024 bb&b communication et marketing industriel
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