© 2023 bb&b communication et marketing industriel
La fonction commerciale dans l’industrie fait sa révolution numérique. Tandis que les recettes traditionnelles favorisaient le contact personnel, les concepts digitaux revoient la fonction commerciale de fond en comble. Les anglicismes (inbound marketing, account based marketing, sales enablement, etc.) et autres acronymes à 3 lettres (SEM, SMM, ABM, etc.) ne représentent en fait que la pointe de l’iceberg. Car le changement est, lui, profond et bien réel. Il rapproche les services commerciales, marketing et communication autour d’un même objectif : gérer efficacement la prospection à l’ère digitale.
Notre livre blanc offre informations précieuses et aides à la décision pour les responsables marketing et communication dans l’industrie.
© 2023 bb&b communication et marketing industriel
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