DNP : Partenaire officiel du Tour de France

15 juillet 2016

DNP Photo Imaging, leader japonais de l’impression à sublimation-thermique, renouvelle sa confiance en bb&b en lui confiant sa communication opérationnelle pour le Tour de France 2016. Partenaire technique du tour pour la première fois, DNP souhaite développer sa notoriété et promouvoir ses solutions d’impressions événementielles auprès du grand public en Europe. Au programme, un dispositif événementiel est mis en place à chacune des 21 étapes du tour (arrivée, départ et relais étape), avec la possibilité pour le public de découvrir la marque, de se prendre en selfie et d’imprimer ses photos sur site via les Kiosk PartyPrint mis à disposition.

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