Digital transformation

Digital sucks…

The digital revolution is a doomsday for the unprepared, say the experts. Digital is coming to get you and if you don’t believe them, ask a taxi driver.

Yet beyond the gloomy keynote speakers, there is a justified excitement about the digital world and how it is affecting the way we do business. It can bring tremendous benefits to all industries – and the world of B2B marketing is no different.

The problem is that the tsunami of new opportunities brings with it a bigger wave of garbage. How to sort out the good from the bad? How do you tell the game changing digital tools that B2B marketers cannot afford to miss out on from the over-hyped, under-cooked, time wasters? …continued