Aligner les marques industrielles Efirack et Rittal

5 avril 2020

bb&b a débveloppé des recommandations pour aligner les marques b2b Rittal et Efirack en France. Les deux marques appartiennent au groupe allemand Friedhelm Loh et sont spécialisées dans les infrastructures informatiques : habillage physique, climatisation, systèmes de sécurité et alimentation électrique.
Rittal est une marque industrielle leader dans le monde, tandis qu’Efirack est un fournisseur très apprécié sur le marché français. Le défi consistait à fournir un schéma directeur réalisable, permettant une synergie efficace entre les deux marques dans un marché prospère. Mission accomplie.

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