Aligning the Efirack and Rittal industrial brands

bb&b has developed recommendations to align the Rittal and Efirack b2b brands in France. Both brands belong to the German Friedhelm Loh Group and are specializing in IT infrastructures: physical enclosures, air conditioning, security systems and power supply.
Rittal is global industrial brand and a leader in its area of activity, while Efirack is a highly appreciated supplier on the French market. The challenge consisted in providing a workable branding scheme, enabling efficient synergy between both brands in a thriving market. Mission accomplished.