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    OUR FORM

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      I agree that my personal data may be collected and processed by bb&b in order to process my request. To find out more about our privacy policy, please consult our legal notice.

      METHODOLOGY

      The mechanics of bb&b

      At the agency, we like well executed work. And you do too! Here are some tried and tested recipes for a good cooperation :

      The brief

      Every good project starts with a good brief! Here are some points to consider.

       

      Simple:

      the brief is, to the extent possible, crystal clear.

       

      Accurate:

      it raises an internal problem, not that of the market.

       

      Committed:

      it sets a course, no room for neutrality.

       

      Concise:

      it goes straight to the point.

      Des mains pointent du doigt une document lors d'une séance de brainstorming à l'agence bb&b, conseil en communication et marketing industriel

      Our preferred ingredients

      Project

      what is the project about, which products are involved, which brands are concerned, …?

       

      Context:

      What is the project’s origin, why is it launched now, which other projects are connected to it, …?

       

      Problem:

      What is the central issue, which problem needs to be resolved, …?

       

      Goals:

      Which goals are to be achieved, which quantitative and/or qualitative results are expected, …?

      Target: Who is targeted, which demographic and geographic segment, which functions and hierarchy levels, …?

       

      Insight:

      Which insights will help finding the right approach, what is read in-between the lines, …?

       

      Promise:

      What are the promises being made, what is the value proposition, …?

       

      Proofs:

      What are the facts that substantiate the claims and promises, what are the proofs that will create trust in the message, …?

      Thread:

      Is there a line of communication to follow, a big idea, a guiding principle, …?

       

      Tonality:

      Is there a specific tone of voice to be employed (demonstrative, evidence based, professional, informative, figurative, emotional, rational, symbolic, humorous, playful, funny, technical, …)?

       

      Restrictions :

      Are there limitations and restrictions to be observed (technical, legal, economic, …), what is the time frame, what is the budget, …?

       

      Competition:

      Are there competitors to be analyzed, if yes, which ones, …?

      JOIN US

      Recruitment

      Curieux de rejoindre notre univers ? Envoyez-nous votre candidature.

      [email protected]


      JOIN US

      Recruitment

      Curious to join our universe? Send us your candidacy.
      [email protected]



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