Every industry has its own jargon and acronyms. Ours is no exception! Here you’ll find definitions of the terms we use and the services we provide.
Account Based Marketing – ABM
Account Based Marketing (ABM) is a strategic form of b2b marketing …
b2b advertising
Advertising in b2b markets has a bad reputation: expensive, inefficient and dry as dust …
b2b image banks
Image banks are an essential element of branding. We live in an age of instant communication …
b2b videos
Videos capture attention like no other medium. They are therefore important for b2b communication …
Brand content
A brand without content is like a theatre without drama. Brand content confirms …
Brand identity
Brand identity is more than a name and logo. It builds on a solid brand platform and …
Brand platform
The brand platform summarises the groundworks on which brand management decisions are made …
Brand workshops
Brand management is a bit like psychoanalysis: you can’t move forward on your own, …
Buyer Intent Detection
Buyer Intent Detection or Intent Recignition is a relatively new and specific tool …
E-commerce
The digitalisation of the sales process (e-commerce in the broadest sense) is becoming more and more …
Employer branding
Employer branding aims to present a company as an attractive employer and …
Graphic Design
Graphic Design promotes the comprehensibility of content and encourages its acceptance …
Image worlds
A picture is worth a thousand words. This sentence applies literally. Pictures work without language and …
Intrinsic motivation
Without motivation, a company is not viable. While in the past extrinsic motivation was …
Lean management
Lean management has become widely accepted in the production organisation of industrial companies …
Motion design
Motion design stands for the audiovisual design (animation) of moving images through typography, …
Occupational safety
Occupational safety is not just a question of organisation. Appropriate communication …
Programmatic advertising
Programmatic advertising refers to a form of digital marketing in which online advertising spaces …
Sales Enablement
In b2b marketing, sales enablement means digital presentation aids to support the sales team …
Search Engine Advertising – SEA
EA stands for Search Engine Advertising, another sub-discipline of SEM (Search Engine Marketing) …
Search Engine Optimization – SEO
SEO (Search Engine Optimisation) is a sub-discipline of SEM (Search Engine Marketing) and …
Social Media Marketing – SMM
Social Media Marketing, abbreviated SMM, is a category of digital marketing in …
Value proposition
The value proposition describes the benefits that a company promises its customers with a certain product or …
Webdesign
Webdesign deals with the design of websites, applications and – in general …
Webinars and virtuel fairs
Webinars are ubiquitous in B2B marketing today. They are a great way …
