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BB&B MARKETING AND COMMUNICATION GLOSSARY
Every industry has its own jargon and acronyms. Ours is no exception!
Here you’ll find definitions of the terms we use and the services we provide.
Account Based Marketing (ABM) is a strategic form of b2b marketing …
Advertising in b2b markets has a bad reputation: expensive, inefficient and dry as dust …
Image banks are an essential element of branding. We live in an age of instant communication …
A brand without content is like a theatre without drama. Brand content confirms …
Brand identity is more than a name and logo. It builds on a solid brand platform and …
The brand platform summarises the groundworks on which brand management decisions are made …
Brand management is a bit like psychoanalysis: you can’t move forward on your own, …
Buyer Intent Detection or Intent Recignition is a relatively new and specific tool …
The digitalisation of the sales process (e-commerce in the broadest sense) is becoming more and more …
Employer branding aims to present a company as an attractive employer and …
Graphic Design promotes the comprehensibility of content and encourages its acceptance …
A picture is worth a thousand words. This sentence applies literally. Pictures work without language and …
Without motivation, a company is not viable. While in the past extrinsic motivation was …
Lean management has become widely accepted in the production organisation of industrial companies …
Motion design stands for the audiovisual design (animation) of moving images through typography, …
Occupational safety is not just a question of organisation. Appropriate communication …
Performance marketing refers to a data-driven, results-oriented approach to digital marketing, in which marketing…
Programmatic advertising refers to a form of digital marketing in which online advertising spaces …
In b2b marketing, sales enablement means digital presentation aids to support the sales team …
Search Engine Advertising – SEA
EA stands for Search Engine Advertising, another sub-discipline of SEM (Search Engine Marketing) …
Search Engine Optimization – SEO
SEO (Search Engine Optimisation) is a sub-discipline of SEM (Search Engine Marketing) and …
Social Media Marketing, abbreviated SMM, is a category of digital marketing in …
The value proposition describes the benefits that a company promises its customers with a certain product or …
Webdesign deals with the design of websites, applications and – in general …
Webinars are ubiquitous in B2B marketing today. They are a great way …