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Programmatic advertising refers to a form of digital marketing in which online advertising spaces are auctioned off fully automatically and individualised and played with advertising that is precisely tailored to the user’s profile. This form of data-driven advertising is gaining great importance, especially for b2b advertisers.
In b2b markets, programmatic advertising is easiest via social networks. The desired user profile can be specified based on demographic information such as age, place of residence or gender, but also profession, company, function, seniority, interests, similarity to other profiles etc. Over time, target group profiles of extraordinary power can be built up in this way. By means of retargeting and remarketing, these are addressed repeatedly via different channels and with little wastage.
A campaign on LinkedIn or Instagram is quickly set up. But it has little to do with programmatic advertising. And it is far from being a successful strategy. Anyone who wants to use social networks for programmatic advertising today faces a complex, time consuming and ultimately costly machinery.
A healthy ROI requires technology, patience, creativity and strategic skill. From the value proposition to its creative implementation in digital ads to programmatic advertising, we guide you through the digital jungle while keeping a firm eye on your KPIs.