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Current, relevant, real.

OUR NEWS, IDEAS, AND REFLECTIONS

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Our ambition is to look beyond conventional and standardised thinking. We aspire to contribute sustainably to society by thinking differently. Here you will find the sources and product of our mindset and observations, and our latest projects. 

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Show All  ·  News  ·  Thoughts  ·  White-Papers
BBB_news_ABM_vignette
News
Why ABM Matters in an Industrial B2B Context

In B2B industries, particularly in the industrial and manufacturing sectors, it is more difficult...

13 May 2025
News
Sandrine Penda joins bb&b as Junior Webmaster

bb&b’s web & digital team is growing! We are delighted to welcome Sandrine Penda as...

2 April 2025
News
Alban Courtine joins bb&b as Artistic Director

Welcome, Alban! We are delighted to announce the arrival of Alban Courtine at bb&b as our new...

11 February 2025
News
B2B Performance Marketing – growth engine or cost trap?

Marketing Consultants (like us) love talking about Performance Marketing But beyond the buzz, the...

30 January 2025
News
What Digital Levers for Industrial and b2b Marketing?

Our new whitepaper on digital marketing is out! Are you navigating the complexities of digital...

20 January 2025
Bonne année 2025
News
bb&b wishes you a happy new year 2025!

May this New Year bring kind words and generous deeds Image « The Promise of Dawn » generated and...

8 January 2025
News
Our new whitepaper on digital marketing is out!

Are you navigating the complexities of digital marketing in B2B and industrial sectors Our latest...

18 December 2024
Le marketing digital b2b
White papers
What digital levers for industrial and b2b marketing?

In the b2b and industrial sectors, aligning sales, marketing (and communications) to achieve better...

18 December 2024
Thoughts
b2b purchasing processes get Unpredictable. What now?

Aligning B2B sales, marketing (and communications) to drive better deals has always been a delicate...

3 December 2024
News
Branding, the ultimate weapon in industrial marketing?

Brand management is one of the most effective and underestimated tools for differentiating yourself...

16 November 2024
White papers
Industrial branding: strategies and challenges

Branding, or the art of managing a company's brand image, is a key element of the marketing mix...

12 November 2024
Summer break 2024
News
Summer break 2024

bb&b will be closed from July 29th to August 16th for summer vacation Do not hesitate to...

22 July 2024
New logo BrightLoop
News
New visual identity for BrightLoop

BrightLoop has just unveiled its new logo at the EHME trade fair in Amsterdam! The new visual...

2 July 2024
Dieter Rams Less, but better
News
Dieter Rams, branding & more (or less)

In branding, efficiency and clarity are key The logic is about subtraction, not addition Keep...

26 February 2024
Bonne année 2024 !
News
bb&b wishes you a happy new year 2024!

Greeting cards are out Aren’t they Greeting cards at the end of the year are old-fashioned,...

3 January 2024
Image générée par Midjourney
News
AI, a real assistant for b2b marketing?

The shockwave caused by Chat GPT and other so-called “generative” AI has reached the...

10 November 2023
Glossaire bb&b jargon et définitions du marketing digital dans l'industrie
News
Marketing gobbledygook

At bb&b we want to provide you with the right, precise and effective solution In this behalf,...

11 September 2023
CGR : l'expertise aéronautique en vidéo
News
CGR: Aeronautical expertise in video

Like the automotive industry, the aerospace industry relies on an army of subcontractors With a...

11 July 2023
Stéphane Cornec - Consultant marketing
News
Stéphane Cornec joins bb&b as a marketing consultant

Welcome, Stéphane! Stéphane Cornec joins bb&b as a marketing consultant! With sound knowledge...

6 July 2023
Binder Magnetic New website
News
Binder Magnetic launches its new website

Smooth and efficient: the new Binder Magnetic website Binder Magnetic, the French leader in timing...

7 March 2023
Brightloop Converters, SHEER POWER, SMART TECH
News
SHEER POWER, SMART TECH

Energy transition is about power And in many cases, this means DC power But while we hear much...

12 January 2023
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