Industry and Reputation: a Strategic Issue that is often Underestimated

Long considered a world where technical performance was the only thing that mattered, industry is now evolving in a context where trust, credibility and perception play a decisive role. The reputation of industrial players has become a strategic asset, on a par with innovation and competitiveness.
A true intangible asset, reputation determines a company’s ability to win over customers, attract talent and build trust with its partners and institutions. It is based not only on performance, but also on the consistency between expertise and commitments.

Today, every statement, every strategic choice and every innovation contributes to shaping this reputation. It reflects not only the quality of products and services, but also a company’s ability to address the major challenges of our time: decarbonisation, energy transition, industrial sovereignty and technological innovation.

The question is therefore no longer ‘should we work on our reputation?’ but rather ‘how can we build and manage it sustainably?’
If you would like to discuss this topic with us, Elisabeth Auvray and Cedric Teboul from GOODMiND Agency, our partner for press relations, B2B influence and public affairs, will be happy to join the conversation.