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Our ambition is to look beyond conventional and standardised thinking. We aspire to contribute sustainably to society by thinking differently. Here you will find the sources and product of our mindset and observations, and our latest projects. 

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Thoughts
b2b purchasing processes get Unpredictable. What now?

Aligning B2B sales, marketing (and communications) to drive better deals has always been a delicate...

3 December 2024
Branson dans l'espace
Thoughts
Space oddit

So, Mr Branson made it up to the edge of space, with a grin And the whole world is clapping hands...

21 July 2021
seths.blog
Thoughts
Is popularity a trap?

How many times have we been asked to make it simpler, easier, shallower! Of course, focusing on the...

22 December 2020
How to organize a tech webinar that works
Thoughts
How to organize a tech webinar that works

Fairs and expositions being postponed again and again, sales reps struggling to join their targets,...

28 October 2020
bbb_b2b_visuel_pensees_agence_blog
Thoughts
A thought about the power of vision and division

Is there a single lesson to be learned from today’s digital communication in b2b markets, a...

12 September 2019
bbb_b2b_visuel_pensees_agence_blog
Thoughts
A thought about b2b positioning in the digital era

Is there a single lesson to be learned from today’s digital communication in b2b markets, a...

20 May 2019
bbb_b2b_visuel_pensees_agence_blog
Thoughts
A thought about “consistency” versus “wow” in b2b

When asked what he expects from our consultancy, a prospect responded: “just surprise me”...

19 April 2019
bbb_b2b_visuel_pensees_agence_blog
Thoughts
A thought about the value of connections in b2b markets

Facebook, LinkedIn, Instagram – in fact all social media - pretend to connect people But of...

22 March 2019
bbb_b2b_visuel_pensees_agence_blog
Thoughts
AI is on

“Turn right, then keep left, follow the motorway for 9 kilometres…” We blindly execute...

8 February 2019
bbb_b2b_visuel_pensees_agence_blog
Thoughts
Explanations wanted !

Why are populists progressing around the world Why are 3-bullet-point lists the only...

8 February 2019