Generative Engine Optimization — from theory to practice

In a previous post, we explored how Generative Engine Optimization (GEO) is changing the way brands get found — not only by search engines, but by AI engines like ChatGPT, Perplexity or Gemini.

So how can you manage your visibility in this new landscape?

The key lies in structured, data-driven content and in building meaningful signals that generative models can trust.

Our new E3 Network partner, Gabriel Marketing Group (Washington, D.C.), recently demoed a new application created by Brandi.ai, the industry’s most intelligent and complete generative engine optimization and AI visibility platform for measuring, monitoring and improving brands’presence in AI answers.
It shows how your brand appears in generative answers, compares your exposure, and helps you strengthen your digital footprint.

At bb&b, we’ve always believed that content should be written for people, not for algorithms. As Leah Nurik, President of Gabriel Marketing, puts it:
“GEO isn’t about hacking prompts or gaming AI systems. It’s about understanding how credibility, clarity and consistency translate into discoverability.”

If you’d like to know more, feel free to contact us or Leah directly — she’ll be happy to walk you through the platform.