Communication Design B2B

Videos capture attention like no other medium. They are therefore important for b2b communication. But many videos are also time-consuming, both to produce and to watch. The flooding with videos makes it all the more important to clarify in advance what the video is supposed to do and for whom: Is it to explain facts, to express the brand essence or to attract attention with an advertising spot? For each purpose, a suitable concept must first be worked out. This leads to the choice of means: video reportage on location, use of canned video from image banks or 2D/3D animation? Sometimes a good series of vivid photos does the job.