Brand management is a bit like psychoanalysis: you can’t move forward on your own, because your view of the essentials is obscured by your own fantasies. To free yourself from this, you need external perception. Only in the mirror of good advisors does it become clear what really makes us as a brand. But it can get even better. In the interplay of internal and external forces during a brand workshop, collective intelligence can unfold and thus make a decisive contribution to convincing brand management.
What can we do for you?
What the brand stands for – internally and externally – how it stands out from the competition, what it has to say to whom, how to ensure credibility and trustworthiness: we work out all this together with your team in a one-day brand workshop. With a tried and tested mixture of playful and analytical exercises, we quickly get to the core of the brand. Building on this, we go ahead in constructing the brand platform or, depending on your needs, first further elaborate the brand personality through interviews with customers, employees, investors and suppliers.