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How to build an Image Bank?
Image banks are an essential element of branding. We live in an age of instant communication where visual content grabs attention and therefore takes precedence over the written word. Evolution has trained us to decode and respond to visual information quickly. Images are processed by the brain much faster than words. And unlike words, they directly trigger the lower levels of the brain where emotions reside. It’s no coincidence that the most popular social media channels are visual.
Whether it’s a website, brochure, email or social media post, a photo brings it to life. A photo library that is aligned with the brand is therefore an essential part of effective communication, across all media.
What can we do for you?
We give your brand impact and credibility with a professional photo library. An on-site reportage, for example in your production facilities, is often the quickest way to success. In advance, we develop a concept (mood board) by which we can express your brand essence visually. Our photographers are specialised in technical products and industrial processes. We accompany them on location and ensure that each photo expressively supports your brand image. We place particular emphasis on authenticity, spontaneity and human presence.
We also have the right formula for product photos in the studio, so-called pack shots, and portraits of employees and managers.
For example