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Account Based Marketing (ABM) is a strategic form of b2b marketing. Relevant corporate customers, so-called “target accounts”, are considered. These are identified, qualified and approached in a personalised manner. ABM is usually applied to win large and medium-sized companies as customers.
Account-based marketing makes sense when clearly defined target groups are to be addressed with high-priced products or services. The early identification of relevant new customers by means of appropriate techniques (intent detection) as well as optimally coordinated marketing and sales activities are prerequisites for success.
Account-based marketing is demanding, both in terms of technical means (SMA, marketing automation, intent detection, etc.) and organisational requirements. In particular, the close integration of marketing and sales activities is not always easy for companies to manage. We support you in change management as well as in the implementation of the necessary technical infrastructure.