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Advertising in b2b markets has a bad reputation: expensive, inefficient and dry as dust. It is true that b2b advertising is a challenging topic. Because unlike in B2C markets, the value proposition is often technical in nature and not always easily accessible. The result is campaigns that are rich in detail but lacking in emotion. But this does not have to be the case.
Advertising has a great future, especially in b2b markets (above all programmatic advertising). However, an efficient campaign does not develop in an empty space. A clear problem definition, courage and commitment are decisive ingredients in the creative process.
We bring (complex) value propositions to the point: what are the unique selling propositions, how can we highlight them, what emotions play a role in the purchase decision, what makes the product attractive in the buyer’s mind?
With the answers to these and similar questions, we create the basis for a powerful and targeted advertising message. Only then is it the turn of text and design. At the end is the medium: print or digital, moving or fixed image – we serve every channel with the appropriate format.