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Generative Engine Optimisation GEO

What is GEO?

GEO (Generative Engine Optimisation) refers to all methods aimed at optimising the visibility of a brand, company or expertise in generative search engines and AI-based assistants (ChatGPT, Gemini, Copilot, Perplexity, etc.).

GEO focuses on making a brand stand out in the responses generated by artificial intelligence models, where the user no longer gets a list of links, but a summary, a recommendation or a direct response.

In this new paradigm, generative engines no longer simply index pages: they interpret, cross-reference, prioritise and reformulate information. Being visible is no longer enough: you need to be understandable, credible, structured and cited by these systems.

GEO therefore aims to position your company as a legitimate reference source, capable of feeding the responses produced by AI on your key topics, expertise and markets.

GEO becomes strategic as your audience increasingly informs itself via AI assistants rather than through traditional search.

How can you exist in the responses produced by generative search engines and AI?

As with SEO, your GEO strategy depends above all on your business objectives, your positioning and your level of editorial and digital maturity.

Our approach to GEO is based on an in-depth analysis of your information footprint: existing content, brand messaging, knowledge structuring, structured data, authority signals and semantic consistency.

Based on this analysis, we define a strategy aimed at:

  • structuring your content so that it can be interpreted and exploited by generative engines;
  • clarifying and formalising your key areas of expertise, value propositions and differentiators;
  • reinforcing your thematic authority on strategic topics through in-depth content (articles, white papers, studies, position statements);
  • align your brand message with the reasoning and synthesis logic of AI;
  • exploit structured data and trust signals to facilitate the citation and recommendation of your brand.

Depending on your challenges, we can intervene on an ad hoc basis (audit, scoping, recommendations) or support you in a continuous GEO approach, integrated into your content, SEO and branding strategy.