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A brand without content is like a theatre without drama. Brand content confirms the brand identity. It makes the brand tangible and thus brings it to life. Brand content can take various forms (text, image, sound, video, games, …) and be directly or loosely connected to the brand.
In B2B marketing, the concept of brand content has gained importance through so-called inbound or content marketing. The underlying idea is that cleverly designed brand content will be accessed on the internet and therefore draws attention and demand to the brand. The aim is not necessarily to sell a product, but to get an audience to commit to the brand.
Complex topics, specific vocabulary and demanding clients: in B2B marketing, creating brand content is often a delicate exercise. However, this is precisely where our strength lies. With decades of industry experience, technical knowledge and sales-oriented thinking, we can assist you in creating valuable and market-specific brand content.
Whether as a whitepaper, didactic animation, photo reportage or webinar: we find the right topic, research the background information and work everything up professionally. Sometimes existing content can be reprocessed: Retrievable CAD data of products or components are a welcome content for engineers.