© 2024 bb&b communication et marketing industriel
Webinars are ubiquitous in B2B marketing today. They are a great way to engage with remote audiences. And they offer the potential to collect valuable new leads and get direct feedback. Webinars can therefore be an important step on the way to face-to-face contact. And they are significantly cheaper than a video or even a trade fair participation. No wonder webinars have exploded in popularity during the pandemic. However, this is often also their weak point: poor technology, boring presentation, monotonous lecture style and lack of interactivity lead to drop-out. Those who book few participants due to lack of preparation then quickly find themselves alone on the call.
Virtual fairs and tech days go beyond the more frontal webinar and offer the opportunity to engage participants in an interactive course.
A good webinar starts with the participants: What is our value proposition, what do we have to say, why is it worth attending? If you want an audience, you have to plan, advertise and invite them in a targeted way. Then comes the preparation: a good presentation needs to be well thought out and attractively designed. The style is also important: why not an interview instead of a monotonous lecture? We also take care of the right technology, because bad acoustics spoil the best presentation.
If necessary, we turn your webinar into a virtual trade fair, with break-out rooms, stands, discussion rounds and plenary sessions.