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Social Media Marketing, abbreviated SMM, is a category of digital marketing in which social media such as LinkedIn, Facebook, Twitter, Instagram, etc. are used for tactical and strategic corporate communication. It aims at, for example, increasing brand awareness, cultivating brand image, generating leads or develop the employer brand.
In case it is a matter of maintaining the company’s own accounts and their users, it is called community management. If, on the other hand, it is about the active distribution of advertising to specific target groups, it is called social media advertising (SMA).
Social media marketing is becoming increasingly important for b2b brands. This is because platforms such as LinkedIn or Xing serve as a daily information hub and contact base for many people at work. No company today can ignore these means of communication! Even platforms like Facebook/Instagram offer tremendous potential for b2b advertising due to their detailed user data.
We advise you on the creation of your company profiles, the maintenance of your accounts, the creation of relevant content and, of course, the active distribution of advertising to specific target groups by means of programmatic marketing.