SMM stands for Social Media Marketing, which becomes increasingly important in b2b marketing. In fact, social media collect a lot of data. They know more about us than many want to admit – and can imagine. This is what makes them so interesting for advertising, because intelligent algorithms can be used to create target profiles and match them with existing data records.
If you use this cleverly, you can specifically address via SMM those users who are most likely to be interested in a product. This is also referred to as programmatic marketing or programmatic advertising. Over time, data and target group profiles of extraordinary power can be collected in this way. Retargeting and remarketing are used to repeatedly address user profiles through different channels.
What can we do for you?
A campaign on LinkedIn or Instagram is quickly created. But it has little to do with programmatic advertising. And it is far from being a successful strategy. Anyone who wants to use social networks for advertising today faces a complex and ultimately costly machinery.
A healthy ROI requires technology, patience, creativity and strategic skill. That’s exactly what we can offer you! From the value proposition to its creative implementation in digital ads to programmatic advertising, we guide you through the digital jungle while keeping a firm eye on your KPIs.