Marketing b2b

PERFORMANCE MARKETING

What is performance marketing?

Performance marketing refers to a data-driven, results-oriented approach to digital marketing, in which marketing activities are optimised on the basis of measurable actions and return on investment. Unlike traditional brand management, performance marketing focuses on achieving specific results, such as generating leads, accelerating the sales pipeline and retaining customers.
Performance marketing generally integrates several digital channels, such as:

  • advertising on social media (SMM, push campaigns targeting decision-makers)
  • search engine advertising (SEA, pull strategies with intent-based search)
  • email marketing and automation (nurturing leads along the conversion funnel)
  • content marketing and SEO (precursor role and demand generation).
  • account-based marketing (ABM, targeting specific high-value accounts)

What can we do for you?

At first glance, performance marketing seems to offer everything advertisers could want: performance-based cost, data-driven decision making as well as tangible metrics like cost per lead (CPL), customer acquisition cost (CAC), marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and return on ad spend (ROAS).

However, upon some years of practice, things appear to be more nuanced. The peculiarities of B2B sales cycles, decision-making processes and target groups set some natural limits. And the costs are not negligible either. We analyse your needs, create a tailor-made strategy and implement it in a cost-conscious manner.

For example

Frenéhard Pliage