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SEO (Search Engine Optimisation) is a sub-discipline of SEM (Search Engine Marketing) and very important in the context of B2B-marketing. Since the Yellow Pages are out, search engines are in. Today, everyone searches the internet, essentially via Google. But when does Google (or Bing or …) show a page? Or to put it another way, how can I increase the probability that my page will be displayed (and not that of the competition)?
This is what search engine optimisation, or SEO for short, is for. SEO pursues the goal of having relevant content appear in prominent positions in the search results. Search engine optimisation can be carried out for various search engines. However, one is well advised to start with the most important one. This is undoubtedly Google.
There are no limits to the effort that can be put into search engine optimisation. The first question is therefore how much the matter is worth to you. If you only trade online and your customers come to you via short-termed searches, then SEO is a top priority and an integral part of your business model – with a corresponding budget. However, if you enjoy long-term customer relationships and serve a market niche, then things might look very different.
Therefore, we first look at your business. Then we create an audit to determine the strengths and weaknesses of your website. Based on the results, we develop concrete suggestions. These usually include technical and content improvements. If necessary, we agree on a service package.