A picture is worth a thousand words. This sentence applies literally. Pictures work without language and without translation, worldwide. Our brain processes visual information in fractions of a second, much faster than language. This is why a picture can tell a whole story. Composition, colours, people, facial expressions… we take all this in and “paint our picture”. This is also how emotions get readily involved.
No wonder, then, that image worlds are of crucial importance for brand management. A coherent design of entire image worlds defines a brand like hardly any other instrument of brand management. An image world is the totality of images that appear in the context of a brand.
What can we do for you?
Starting from the brand platform, we look for a differentiating visual expression of your brand identity. Mostly, photos are of great importance in this context because of their high information content. But what exactly do we want to express with these photos? What story should the photos tell? What is the common denominator of the visual world to be created? What photographic means can we use to project the brand essence into the visual world? When we have found the answers to these questions, we usually put them together in a mood board. Completed by a briefing, this then serves as the basis for the work of our reportage or studio photographers. As a result, you get you own expressive and coherent image bank.