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A picture is worth a thousand words. This sentence applies literally. Pictures work without language and without translation, worldwide. Our brain processes visual information in fractions of a second, much faster than language. This is why a picture can tell a whole story. Composition, colours, people, facial expressions… we take all this in and “paint our picture”. This is also how emotions get readily involved.
No wonder, then, that image worlds are of crucial importance for brand management. A coherent design of entire image worlds defines a brand like hardly any other instrument of brand management. An image world is the totalit.