Crop Solution Brands

Crop solution brands bring Yara’s farmer-centric marketing approach to life. They bundle the set of tools, services and products that can help farmers in doing better business. They help building cooperation around specific crops and across the entire value chain. They provide a recognizable identity for communities in agriculture. They are the symbol of Yara’s engagement and commitment towards these communities.

bb&b has conceived this new element in Yara’s brand architecture.