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In b2b marketing, sales enablement means digital presentation aids to support the sales team. A laptop with a sales presentation is about as chic today as a binder with presentation slides was twenty years ago: frontal, slow, outdated.
Technical development has not passed by the sales function without a trace. Today, a tablet-based sales enablement app enables elegant presentations that engage the customer also tactilely. The content is created centrally by marketing and distributed worldwide in the blink of an eye. Booting up the computer, searching for files, establishing a connection, making room: a thing of the past. Just put the tablet on the table.