• Home
  • Agency
  • Competences
  • References
  • Blog
  • Contact
  • Client Space
  • FR
  • EN
  • DE
  • Home
  • Agency
  • Competences
  • References
  • Blog
  • Contact
  • Client Space
  • FR
  • EN
  • DE

Change Management

EMPLOYER BRANDING

What is Employer Branding about?

Employer branding aims to present a company as an attractive employer and to distinguish it positively from other competitors in the labour market. In this respect, employer branding differs from corporate image, which is more historical shaped and influenced by the media.
Employer branding has emerged as a reaction to the shortage of talented and qualified specialists and managers in many industries. It essentially consists of permanently increasing the efficiency of personnel recruitment as well as the quality of applicants. In addition, qualified and committed employees are to be bound to the company in the long term through a higher level of identification and the development of an emotional bond.

MOTIVATION INTRINSEQUE

What can we do for you?

Employer branding has become a fashionable term. However, it is important to note that a brand only really works if it is equally effective internally and externally. The employer brand must therefore always be aligned to the customer brand, and vice versa. With this in mind, we develop holistic concepts and focus specifically on intrinsic motivational factors in the employer brand. Appropriate imagery helps to fill the employer brand with life.

For example

Solystic

SITEMAP

  • Home
  • Agency
  • Competences
  • References
  • Blog
  • Contact
  • Client Space
  • FR
  • EN
  • DE

bb&b glossary
Legal Notice

ADDRESS

22, rue Soleillet
75020 Paris
France

PHONE

+33 1 40 33 79 41

EMAIL

​[email protected]

SOCIAL NETWORKS

© 2025 bb&b communication et marketing industriel