Change Management

Without motivation, a company is not viable. While in the past extrinsic motivation was often the main focus (salary, bonuses, status, …), modern companies progressively rely on intrinsic motivation factors. These include teamwork, pride in achievements, personal recognition from peers and the feeling of making a meaningful contribution to a common cause.
Companies must pay attention to this paradigm shift in internal communication. In doing so, however, they must not be trapped by propaganda-like pronouncements beyond reality, but on the contrary shall closely align communication with the brand identity.