Comment engager les cibles b2b sur le plan émotionnel ?

8 décembre 2015

L’industrie est un univers complexe où les marques b2b peinent souvent à se démarquer. Le propos de notre nouveau livre blanc “Émotions et industrie” est de réfléchir aux manières d’engager les cibles b2b sur le plan émotionnel et de sortir de l’ornière le marketing industriel grâce à des techniques narratives. Lire le livre blanc Vos commentaires sur notre site sont les bienvenus !

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