Cromology, campagne interne de sécurité

16 juin 2017

Cromology, acteur mondial de la peinture décorative, a fait appel à bb&b pour réaliser sa campagne interne de sécurité. L’objectif : sensibiliser l’ensemble du personnel aux accidents du quotidien. La campagne met l’accent sur les conséquences d’un comportement à risque. Elle anticipe le résultat que chacun est tenté d’ignorer. Des messages minimalistes et factuels contrastent avec des images et concourent à un storytelling efficace.

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