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Fairs and expositions being postponed again and again, sales reps struggling to join their targets, and marketers trying to generate the most wanted leads… There seems to be a universally shared response to the issue: let’s do a webinar! Never before have we seen and done so many of these. Platforms such as livestorm, gotowebinar or clickmeeting make it easy to reach out and stream contents to your audience. But how to make this exercise a success?
Let us be honest: most webinars are deadly boring. Even if you have a nice, interesting subject at hand, shaping it up in a way that keeps your audience focused and enthused until the end is quite a challenge. The more you are dealing with technological topics, the harder it gets. Add to this that most engineers are not born TV presenters and you get a feeling for the mountain to climb.
Our recipe at bb&b for creating compelling webinars consists of the following ingredients:
This is considerably more work than just going online with your homegrown PowerPoint, but it pays off in terms of audience retention, brand image and lead generation!
Have a look here at our latest tech webinar organized and hosted by bb&b for CGR International.
And if you want to benefit from our recipe, please get in touch!