Spurring responsible action in favor of the environment
28 April 2021
bb&b just delivered a new internal communication campaign to Cromology, a leading French manufacturer of paints and owner of household brands such as Tollens, Zolpan and others.
The new campaign’s focus is on environmental responsibility and is meant to raise collective awareness about issues such as digital pollution, waste recycling, water savings etc. The campaign is in line with Cromology’s pledge for improved environmental performance.
The ads feature attractive wildlife images, contrasted by simple equations about the environmental impact of seemingly trivial gestures. The campaign thus fits a semantic scheme similar to the one developed by bb&b for Cromology in 2017 on safety at work.
Many thanks to Christèle Lion and Yasmina Bailly for an inspiring cooperation!