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Our customer Uniformatic has developed an effective innovation that saves electricians and network installers a lot of time and trouble. The new patented RJ45 sockets, called ELFI®, allow the automatic localization of the correct network connection thanks to a visual identification by integrated LEDs.
A Facebook and Instagram campaign was created by bb&b for the product launch. The campaign features a mixed reality video with a 3D “ELFI®” character that helps installers in their daily work… and draws attention to the new product.
Good luck to ELFI® and many thanks to Matthieu, Lena and Yves from Uniformatic for this exciting project!