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TRUMPF is a German manufacturer of machine-tools and laser technology for the industry. The brand enjoys strong global awareness but is less well known in France. bb&b therefore was tasked to create a brand awareness campaign via digital media.
The campaign highlights the value proposition of TRUMPF France: proximity, connectivity, reliability, and cost-effectiveness. Portraits of typical buyer personas act as eye-catchers in a short video clip advertisement.
The ad targeting uses demographics as well as matched audiences. The campaign aims at adding followers to the brand’s LinkedIn account and drive web site visits. A CTR of above 0,75 % demonstrates the efficiency of both the creative concept and audience planning.