TRUMPF France

In a mini-workshop, we worked out the value proposition with the client. This resulted in a creative work plan that served as the basis for developing the advertising concept on the theme of “technological leadership”. The concept was then translated into a digital carousel/video ad. The campaign was aimed at decision-makers involved in the purchase of machine tools. They were targeted via demographic criteria (function, industry, etc.) and via other possibilities offered by the platform. In particular, targeting based on a file of contacts provided by the client, allowing LinkedIn to identify and target similar profiles (lookalikes). The campaign was completed by a second phase of “follower ads“, meant to act as a reminder. The targeting of this second phase was based on the data collected during the first phase. The objective was to reach people who had already seen the ad but had not yet become followers. The initial setup and monitoring of the campaign, the optimisation of the ad variants through A/B testing, the management of the bids and the reporting were carried out by the agency.