© 2019 bb&b communication et marketing industriel
Yara, the Norwegian producer of nitrogen derivates, states a significant and continued improvement of work safety throughout its 17.000 people workforce in its annual report 2018. The impressive push started in 2014 and drove TRI (total recordable incidents) down from 4,3 to 1,4 incidents per million hours worked in 2018.
bb&b has significantly contributed to this extraordinary achievement by conceiving and implementing Yara’s Safe by Choice internal communications program in 2013. The program, based on intrinsic motivation and pride, has promoted a new mindset regarding work safety within the company.
See here for more information Safe by Choice