Impeto Medical : Innovation launch in the medical industry
15 December 2014
Impeto Medical is a French start-up. It has developed an innovative process for early diagnosis of diabetes. The product is called EzScan and aims to satisfy extensive demand to improve the diagnosis of diabetes, an illness that is spreading exponentially around the world, with consequences that are more serious the later the disease is diagnosed.
Impeto Medical first targeted Asian markets and implemented a programmed of extensive clinical studies. From the outset it wished to have a coherent marketing and communication platform that could be deployed around the world. With this aim, Impeto Medical trusted the experience of the founders of bb&b in scientific and medical marketing and international markets. bb&b now manages all communication activities for Impeto Medical: Creation of visual identify, stands, publishing, Internet, multimedia.