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SOCIAL NETWORKS
Market Launch
4Skies
CLIENT
4skies
TRADE
Aerospace, NTIC
PROJECT
Market Launch
TARGET
Alpha clients
EXPERTISES
Innovation Marketing
MARKET
World
Market Launch
4skies
CLIENT
4skies
TRADE
Aerospace, NTIC
PROJECT
Market Launch
TARGET
Alpha clients
EXPERTISES
Innovation Marketing
MARKET
World
Need
4skies planned to launch a low-cost nano-satellite (cub-sat) communication network orbiting at low altitude to provide internet connectivity for automated objects (Internet of Things) at remote locations. 4Skies had secured seed money for developing the concept and finding alpha clients willing to engage at an early stage. bb&b was asked at this point by the investors of 4Skies to develop the required communication concept and materials for the project launch.
Approach
Based on a workshop with the management team, we devel-oped the value proposition, the visual identity and the communi-cation material for the 4Skies launch. The creative approach included hand drawn illustrations that were later animated to express the innovative, concep-tual and ground-breaking nature of this ambitious project.
Implementation
bb&b developed the brand iden-tity, the logotype, the design rules and a didactic animation explaining the IOT concept of 4Skies. A website and sales documentation completed the toolkit for the project launch.
Results
The communication toolkit de-veloped for 4skies enabled the company to approach several alpha clients as requested by its investors.
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