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How many times have we been asked to make it simpler, easier, shallower! Of course, focusing on the essentials is always a good intent. But chasing for virtual likes and digital followers has somehow distorted the debate. For two main reasons:
In the race to the bottom the fastest will lose… so we’d better take care the best we can of the few who really care. Seth Godin has written a blog post on making things better rather than more popular. It’s worth reading.