BE CONSISTENT — OR BE NOTHING.
Consistency is one of the toughest and most important things to achieve in communication. Why? Because anyone can claim anything, at any time, across ...
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Complex business.
Clear communications.
Marketing et communication pour le monde industriel et technologique
Industries, technologies and B2B
A unique agency
bb&b is a B2B marketing and communications consultancy specialising in industrial and technology sectors.
We combine technological insight, marketing methodology, international culture and creativity to develop concepts that make a difference. From audit to ideation, from web design to lead generation, from print to digital, we have the expertise to take your communications forward.
to raise the profile of industrial and technology companies in France and internationally.
an understanding of technical challenges, solid experience in industrial markets, an international outlook – and the creativity to turn constraints into opportunities.
structuring, creating, implementing.
What sets us apart
Clarity, structure, impact
Stronger communication begins with deeper understanding. In industrial, technological and international environments, this relies on a rigorous analysis of the challenges, offerings and competitive landscape. It requires method, discernment and creativity. This is precisely what bb&b delivers.
Structuring
We clarify the issues, identify value drivers, define relevant strategies and organise ideas to build a solid foundation on which to base your communication.
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Create
We develop meaningful concepts, accurate messages and creative expressions that reinforce your brand’s credibility and uniqueness.
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Execute
We implement our initiatives with rigour and precision to ensure visibility, impact and measurable results – across all your markets.
Learn moreOur projects
Tangible case studies
Our b2b know-how encompasses a variety of industries and applications. Discover our work through the following examples.
Integrated marketing campaign
Zonegreen
Zonegreen develops and produces protection systems for railway depots. bb&b has conceived an integrated marketing campaign to launch the brand in France.
Web development & Digital Marketing
Binder Magnetic
Binder Magnetic is a leading French supplier and manufacturer of polyurethane timing belts. The company also provides a wealth of mechanical components such as electromagnets, brakes and electrical actuators for the industry.
Web development & Digital Marketing
Frénéhard Pliage
Frénéhard accelerates its digitalisation and launches a new activity: Frénéhard Pliage. It aims at meeting the needs of the building envelope and exterior fittings market with an entirely digital offering.
Branding
BrightLoop brand
BrightLoop develops and produces universal high-performance power converters for the energy transition. bb&b has completely overhauled the technologically leading brand.
our news
Newsflash
News from our customers, latest solutions deployed by the agency and jobs to be filled … Find everything here in our latest news.
B2B Lead Generation
We all love incoming leads. They spell opportunity, recognition, and growth. However, the term “generating leads” implies that they can be produced li...
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Somater: a clear message — Paris Packaging Week 2026
Somater is showcasing its expertise in primary packaging for the cosmetics market at the PCD trade fair as part of Paris Packaging Week 2026. The stan...
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