Uniformatic launches the innovative ELFI socket

Our customer Uniformatic has developed an effective innovation that saves electricians and network installers a lot of time and trouble. The new patented RJ45 sockets, called ELFI^®, allow the automatic localization of the correct network connection thanks to a visual identification by integrated LEDs.

A Facebook and Instagram campaign was created by bb&b for the product launch. The campaign features a mixed reality video with a 3D “ELFI^®” character that helps installers in their daily work… and draws attention to the new product.

Good luck to ELFI^® and many thanks to Matthieu, Lena and Yves from Uniformatic for this exciting project!