Marketing gobbledygook

At bb&b we want to provide you with the right, precise and effective solution. In this behalf, speaking the same language is a good start 😉 But while we at the agency are fluent in French, English and German, marketing jargon has never been our cup of tea. We believe that sound advice, constructive ideas and real contribution shall not be measured by the number of neologisms in a recommendation!

And yet. Our business is evolving rapidly thanks to digital technologies, and we are fast to embrace them – putting it to work for our clients. And just as we understand the industry and your business through its acronyms and jargon, we thought it would be useful to share ours with you in the form of a glossary.

Rather than just abstract definitions, we’ve put them into a real-world context to illustrate them with concrete examples.
Read more about our glossary here, and don’t hesitate to suggest new definitions!