New visual identity for BrightLoop

BrightLoop has just unveiled its new logo at the EHME trade fair in Amsterdam! The new visual identity, developed by bb&b, expresses BrightLoop positioning as a key player in the energy transition.

BrightLoop is a leading innovator in the design and manufacture of universal power converters. Essential building blocks in an all-electric world, converters interconnect and manage energy flows within stationary or mobile applications.

The new identity is based on a brand platform developed in cooperation with the BrightLoop team. It will support and accelerate the company’s strong growth in a dynamic market.

“The process of creating the new visual identity by bb&b was very structuring for us. Beyond the new logo, the systematic analysis of our brand enabled us to clarify our vision, our value proposition and our approach to the market. bb&b quickly grasped our challenges and helped us find the right words and ideas to powerfully express our identity” says Florent Liffran, CEO of BrightLoop.

“We are proud of our creative work and of having contributed to aligning the BrightLoop brand with its ambitions and aspirations. We wish all the best to the BrightLoop team. Many thanks to Florent Liffran and Hugues Largeron for their trust!”, adds Mark Diran Boehm, CEO of bb&b.

To find out more, please visit the new BrightLoop website.