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Our ambition is to look beyond conventional and standardised thinking. We aspire to contribute sustainably to society by thinking differently. Here you will find the sources and product of our mindset and observations, and our latest projects. 

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Le marketing digital b2b
White papers
What digital levers for industrial and b2b marketing?

In the b2b and industrial sectors, aligning sales, marketing (and communications) to achieve better...

18 December 2024
White papers
Industrial branding: strategies and challenges

Branding, or the art of managing a company's brand image, is a key element of the marketing mix...

12 November 2024
VALUE PROPOSITIONS IN INDUSTRIAL B2B MARKETS
White papers
Value propositions in industrial b2b markets

Building powerful customer value propositions (CVP) is more demanding in industrial B2B markets...

17 November 2021
White papers
The power of photography

Whether it is a website, a brochure, an email, or a social media post, an image brings it to...

26 September 2018
White papers
A different view on content marketing

Content marketing as a component of inbound marketing strategies has become so pervasive these...

10 April 2018
White papers
Digital transformation

The digital revolution is a doomsday for the unprepared, say the experts Digital is coming to...

15 March 2017
White papers
Communicating credibility

If you want to communicate, you have to inspire trust But when everyone says they can be...

8 September 2016
White papers
Emotions and the industry

The world of industry is challenging But why do B2B brands find it so hard to differentiate...

1 October 2015
White papers
Employer branding

Psychosocial disorders are on the rise in many industries So is the need for highly qualified...

3 December 2014
White papers
Communicating quality

To no surprise, quality is one of the words that comes up regularly with our clients Quality is...

3 December 2014