The power of photography

B2B is an ugly world. So why take photos of it?

That’s what our B2C counterparts might think. But we know they’re wrong – and here’s why.

B2C may use photography to showcase its cars, holiday destinations and luxury goods. Of course they do. But in B2B, those responsible for buying business goods and services are – believe it or not – equally human and respond to visual and textual information in the same way…continued