© 2024 bb&b communication et marketing industriel
SOCIAL NETWORKS
Marketing b2b
INDUSTRY MARKETING
What is industrial marketing all about?
The terms industry marketing and b2b marketing are often used interchangeably. However, industrial marketing is specifically about industrial processes, products and services, as well as raw materials, for example. The products are often technically complex, durable and capital-intensive. They require detailed knowledge of the market context and rather technical communication. The sales cycle is usually long and markets are globalized.
What can we do for you?
Industrial markets, products and companies have been the focus of our work from the very beginning. We understand technical backgrounds, industrial processes and international market requirements. We develop market studies, competitive comparisons, value propositions, marketing plans and marketing content for your company. We organise product launches and bring sales, marketing and communication into line.
For example