Branding

BRIGHTLOOP

CLIENT
BrightLoop

TRADE
Power-Electronics

PROJECT
Overhaul of an industrial brand

TARGET
Engineers

EXPERTISE
Branding

MARKET
World

Branding

BrightLoop

CLIENT
BrightLoop

TRADE
Engineers

PROJECT
Overhaul of an industrial brand

TARGET
Engineers

EXPERTISE
Branding

MARKET
World

Need

BrightLoop is a young, innovative technology company that is growing exponentially in a dynamic market environment. In order to meet demand, the company is looking for industrial partners enabling the planned massive expansion of production. The company’s management wanted to express its technological lead effectively in its external image and thus steer the BrightLoop brand safely through this period of change.

Approach

bb&b applies a proven brand management methodology that is specially tailored to industrial customers. The concept was also used for BrightLoop. It began with a thorough analysis of the corporate culture, including visits to production and R&D, combined with photo reportages. The value proposition and specific terminology were developed in several workshops with management and engineers. Based on these fundamental findings, we created the brand platform and designed the new corporate identity. The brand essence was summarised by five attributes: Powerful, Bright, Modular, Interconnected, Dynamic.

Implementation

The distinctive brand platform was translated into a new visual identity that powerfully expresses continuity as well as innovation. A proprietary image bank was created by means of photo reportages at the production sites. We subsequently relaunched BrightLoops’s website, paying particular attention to the precise writing of the specific technologic content. This ensured that the website could be quickly and efficiently referenced in an international setting.