May this New Year bring kind words and generous deeds. Image « The Promise of Dawn » generated and enhanced by bb&b via AI.
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Are you navigating the complexities of digital marketing in B2B and industrial sectors? Our latest whitepaper, “What Digital Levers for Industrial and b2b Marketing?”, is here to guide you through: • Emerging trends transforming B2B buying cycles • How to […]
Aligning B2B sales, marketing (and communications) to drive better deals has always been a delicate exercise. It is becoming increasingly important as b2b buying cycles take longer, become more fragmented, involve more people and are less linear overall. At the […]
Brand management is one of the most effective and underestimated tools for differentiating yourself in the marketplace. Our podcast explains why.
bb&b will be closed from July 29th to August 16th for summer vacation. Do not hesitate to contact us before we leave in case you have projects pending! Enjoy the summertime.
In branding, efficiency and clarity are key. The logic is about subtraction, not addition. Keep what’s necessary, delete the superfluous, and sharpen the essential. Designers and architects have been preaching this for a long time. “Less is more”, said the […]
Greeting cards are out. Aren’t they? Greeting cards at the end of the year are old-fashioned, profane and largely worthless. In our digital world, they have been perverted into irrelevant mass communication. What is a noble wish for peace, health […]
The shockwave caused by Chat GPT and other so-called “generative” AI has reached the business world. B2B marketing and communications have been particularly impacted, both for advertisers and agencies. Here’s a quick look at how AI is being used at […]
At bb&b we want to provide you with the right, precise and effective solution. In this behalf, speaking the same language is a good start 😉 But while we at the agency are fluent in French, English and German, marketing […]
Welcome, Stéphane! Stéphane Cornec joins bb&b as a marketing consultant! With sound knowledge of digital B2B marketing, expertise in video production and many years in the agency business, Stéphane is an excellent addition to our highly specialised team. With Stéphane […]
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