METHODOLOGY

The mechanics of bb&b

At the agency, we like well executed work. And you do too! Here are some tried and tested recipes for a good cooperation :

The brief

Every good project starts with a good brief! Here are some points to consider.

 

Simple :

the brief is, to the extent possible, crystal clear.

 

Accurate :

it raises an internal problem, not that of the market.

 

Committed :

it sets a course, no room for neutrality.

 

Concise :

it goes straight to the point.

Client Space

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Our preferred ingredients

Project :

what is the project about, which products are involved, which brands are concerned, …?

 

Context :

What is the project’s origin, why is it launched now, which other projects are connected to it, …?  

 

Problem :

What is the central issue, which problem needs to be resolved, …?

 

Goals :

Which goals are to be achieved, which quantitative and/or qualitative results are expected, …?

 

Target :

Who is targeted, which demographic and geographic segment, which functions and hierarchy levels, …?

 

Insight :

Which insights will help finding the right approach, what is read in-between the lines, …?

 

Promise :

What are the promises being made, what is the value proposition, …?

 

Proofs :

What are the facts that substantiate the claims and promises, what are the proofs that will create trust in the message, …?

 

Thread :

Is there a line of communication to follow, a big idea, a guiding principle, …?

 

Tonality :

Is there a specific tone of voice to be employed (demonstrative, evidence based, professional, informative, figurative, emotional, rational, symbolic, humorous, playful, funny, technical, …)?

 

Restrictions :

Are there limitations and restrictions to be observed (technical, legal, economic, …), what is the time frame, what is the budget, …?

 

Competition :

Are there competitors to be analyzed, if yes, which ones, …?


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